LWEO

Gedragseconomie

Inleiding

De lesbrief Gedragseconomie is een keuzelesbrief.
We are all far less rational in our decision making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless they are systematic and predictable. So wouldn’t economics make a lot more sense if it were based on how people actually behave? That simple idea is the basis of behavioral economics.
Dan Ariely

gedragseconomie