chapter 4

chapter 4

An enterprise of your own

Many people think it is ideal to be their own boss later, but is it really ideal? What are the advantages and disadvantages of having an enterprise of your own over working in paid employment?

Before you start an enterprise, you describe your ideas and plans in a business plan. First you describe who you are, what skills you have and what the object of your enterprise is. Apart from this, you investigate what rules you need to comply with and what permits are required.

In the marketing plan you describe how you are going to bring your products and services to the attention of potential customers. One tool to determine the marketing strategy is the SWOT analysis. After this, the marketing strategy is worked out by means of the marketing mix.

The financial plan makes it clear whether the idea is financially feasible: how do you calculate the expected turnover of your enterprise and what are the purchase costs you can expect? How high will the operating costs be and how do you calculate the gross profit and net profit to be expected? Only when a month has passed can you determine the actual turnover, the costs and the gross and net profit and will you know whether your efforts have been worthwhile.

Starting your own enterprise (www.kvk.nl)
Platform independent entrepreneurs (www.pzo-zzp.nl)
Platform for starting entrepreneurs (www.startbedrijf.nl)


Glossary chapter 4

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extra exercises

Extra exercises (Word)